Restart from Scratch

I think honestly this is the 3rd or maybe 7th time I’ve restarted my personal blog. Each time I rebrand to something “business-y” I always end up a few months later converting it back into a personal blog.

So, we’ll see what happens.

But this time around, I lost all of my images in the transfer. It was a stupid mistake that I’l well aware of… being a website developer and all… but none-the-less they are gone.

I had to go back and delete all of my old blog posts that used primarily images, and through the process I ended up deleted pretty much all of them besides a few editorial pieces I really enjoyed.

Thus, here we are again. Back to square one. Hoping I don’t delete everything again in the next few months.

No promises.

Being Creative is a Gift and Curse (01)

I’ve been a professional creative since I was 17 years old. I make that as the beginning because thats when I officially had a full time job doing just creative services like video, photography, and marketing.

Over the last 5 years as a professional creative I’ve learned some really good things to help be direct my creative path into the future.

I’ve also learned that bring a “professional” holds back your creativity more then you would know.

This topics has been on my mind for a long while, and I thought now is the perfect time to write it because I am once again in the full time creative field working for an amazing business.

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Don't Be Sleazy

It boggles my mind in today’s world how businesses think their customers are dumb, It almost makes me feel insulted. One of the biggest attributes to your marketing and your brands success is the ability to give your customers and clients credit.

When you tell someone they are smart, awesome, excited, or [insert other positive word here] they are more apt to continue to listen to you. When you think about it, who doesn’t like to be complimented?

The opposite is also true, when you try to pull the wool over your potential buyers eyes it makes them turned off and a lot less likely to continue the sale. But if that’s true, then why do so many businesses rely on tricky and sleazy tactics to get sales?

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2 Major Ways to Avoid Destruction from Negativity

Did you know that your outlook and thinking have a direct influence on your happiness, love, desire, and overall enjoyment of things? Dwelling in the negative world can actually hurt your health and success.

This weeks quote hits a strong nerve for most of us living in todays very negative world.

Tweet this: “Life is 10% of what happens to me and 90% of how I react to it.” – Charles R. Swindoll

I had the great chance of watching a video this week during an awesome power up meeting with a great mentor and coach. The video talked about the influence you have on your self and your aptitude.

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Do it for the Right Reasons

Last week, we talked about Why Branding is Important and listed 3 super important questions to ask yourself to get a better understanding of how you can structure your business for success.

This week – We’re going to build on that concept and give you a few more questions to ask yourself and action steps to take to get organized and excel.

But before we get ahead of ourselves, let’s rewind and take it from the top and lead with a quote!

Tweet this: “It’s not about tricking people, it’s about giving them something useful and that they love.” — Jonah Berger

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Why Branding is Important

I get this question a lot when I’m talking to people about what I do. “So, what do you do for work?” “I brand businesses and give them the tools to become more successful.” The followup question almost 98% of the time I get is… “What is Branding?”

At this point in the conversation I smile, look at them, and reply with. “It’s everything.”

But it’s completely true. Think about your absolute favorite companies. Businesses like The North Face, Apple, Nike, Starbucks, etc. Without even looking at their logos or advertisements you 100% know when you’re looking at their products or near their stores.

Branding is everything from the look, smell, feeling, and interaction of your customers. Your brand should be immediately identifiable from every medium available including website, print, video, photography, writing style, and even customer service.

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Consistency is King

You’ve probably heard the phrase, “to make something a habit you need to do it 21 days in a row.” Now I’m not discrediting that statistic, but what I do know is consistency is king.

Whenever you’re setting out to start something new you have to set a goal. A tangible, realistic goal that can be accomplished in bite sized chunks. However, if for example you set a goal of losing 5 pounds you know you have to workout and eat well, right?

This is where consistency comes to play. If you are not proactive at consistently doing everything in your power to accomplish your goals, then your never going to be ready for swimsuit season. Plus you’ll just fail, just like in a previous blog post where I wrote about how Good Intentions are not Enough.

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Good Intentions are Not Enough

How often do we have good intentions to do something for good, but whether it was through our planning or execution it just never worked out and as a result we failed.

I can think of a few times this has happened to me. Where I had an idea, tried to accomplish it, but it just never worked out. Now, without playing the blame game or creating classic excuses really digest what went wrong, and where it went wrong. I think you’ll be surprised to see you may actually be the culprit.

Research shows that majority of humans cast blame onto external things whether it is other people or circumstances that are completely uncontrollable. The fact of the matter is, the vast majority of these failures are self created and can easily be avoided.

I’m going to list three ways to avoid letting your good intentions fail, and it comes down to a simple and easy to use formula.

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